I design products that millions of people use every day, and I make sure they actually work for humans, not just for stakeholders. I specialize in end-to-end product design, from discovery and problem framing through to delivery, experimentation, and optimization.

Over 8+ years across the GCC, UK, and global markets, my work has quietly touched a lot of lives: 20.5 million banking customers across institutions like Al Rajhi Bank, Suez Canal Bank, KFH Kuwait, Mashreq Bank, and HSBC. 10+ million healthcare users through products built for NHS England and the UAE Ministry of Health. A consumer app with over 100 million downloads. And a design-led pitch that helped secure $3M in funding for an Ed-Tech startup.

I've also led and mentored 500+ designers at different stages of their careers, because building people matters to me as much as building products. That work has earned 6 professional awards, including Digital Product Launch Excellence 2026, Tech Star of the Year 2025, and Best Performer of the Year 2024.

Sajjad Ahmed

Recognition

Awards & milestones


JOURNAL

Latest from my socials

Post: the beauty of being a designer Video: how to start a design studio Post: certificate Video: London Reel: trusting the process Video: episode 1 Post: Emerging Tech Star of the Year 2024 award Reel: London Eye Post: feeling at home Reel: from the plane Post: Design Museum

Trusted by founders and product teams

Feedback from people I've worked with directly.

Andrew Jacob

I've had the opportunity to work with Sajjad across several high-impact retail projects, and he is a standout designer. His design hygiene and attention to detail are exceptional, but what truly sets him apart is his professional ownership. Sajjad doesn't just design; he represents his squad perfectly across the company, acting as a trusted ambassador for our design standards.

Andrew Jacob, Product Design Lead, Suez Canal Bank

Abdulrahman Bilobeid

Working with Sajjad on our Bancassurance portfolio was a game-changer. He played a key role in architecting the end-to-end journeys for our Insurance products, focusing heavily on optimizing the user experience to meet our commercial goals. Through his strategic design approach, we saw a measurable improvement in our conversion funnels and overall customer retention.

Abdulrahman Bilobeid, Head of Bancassurance Business, Alrajhi Bank

Jehad Ghazwan

I had the pleasure of working with Sajjad at Aion Digital, and I can't help but admire his passion for crafting awesome products and doing them with a great sense of ethics. He really knows his stuff when it comes to putting users at the heart of everything – it's pretty inspiring. Sajjad's got this knack for digging up valuable insights, and you can totally see his hard work and love for learning in what he creates.

Jehad Ghazwan, Product Manager at Beyon Connect

Enas Nasr

I had the pleasure of working with Sajjad and can genuinely say he's one of the most dedicated and reliable designers I've worked with. Sajjad is highly professional, hardworking, and very disciplined in everything he does. He brings strong experience in the banking sector across different markets, along with a deep understanding of user needs especially within financial services.

Enas Nasr, Product Design Lead

Mohamed Khaled

I had the pleasure of working closely with Sajjad on our Retail Mobile App and the AI Lending journey. Sajjad is a designer who truly understands the pace of agile delivery, consistently delivering high-quality features while staying aligned with sprint goals. What stood out most was his level of preparation and clarity. Sajjad consistently added value by leading design walkthroughs and contributing in every grooming session and retrospective.

Mohamed Khaled, Senior Project Manager & PMO Leader

Mark Murray

Sajjad is destined to reach the very pinnacle of his profession with an unrelenting desire to achieve perfection. He has a unique ability to make the seemingly impossible, possible, and do so with ease. Sajjad's determination to excel beyond all measure, and push the boundaries of human thought and creativity, has enabled our team to reach meteoric heights in levels of forward-thinking designs. He's a terrific human being and a pleasure to work with.

Mark Murray, Founder at Lingo App