Designed a digital-first unsecured lending experience for retail customers by transforming a traditionally manual loan process into a fast, AI-powered journey.
I was responsible for the end-to-end digital lending journey, including discovery insights, user experience design, flow simplification, and interface design.
How I turned a broken, high drop-off funnel into the highest-converting insurance product in the app.
I led the end-to-end design process from the first audit through to the final delivery. This was not a handover from a researcher or strategist — I owned the discovery, the problem framing, the design decisions, and the stakeholder alignment.
Digitally transformed the banking experience for retail customers of Bahrain’s leading Islamic bank. Collaboratively designed over 60 enhanced features and developed a comprehensive design system.
I created a seamless and user-centric interface that aligns with KFH’s branding and meets user expectations.
Designed a digital platform that assists individuals in achieving their financial goals through AI recommendations on financial goals, account aggregation, smart saving, and bill management.
A personal finance manager powered by smart AI technology — a smart lifestyle that enables financial wellbeing.
Let's build something great.
Whether you're looking for a senior designer to join your team, need design consulting for a product, or just want to talk UX, I'd love to hear from you. Tell me a bit about what you're working on and where design is slowing you down.
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